Sunday, June 6, 2021

Blogging vs YouTube : Better option to earn money online?

Blogging vs YouTube

Many people claim that blogging is dead and that YouTube isn’t an effective way to make money passively.

Both of these statements are not true.

If you are passionate about what you do, both mediums, blogging, and YouTube may be very profitable, and both platforms can provide you with a lot of passive income.

I’ll help you decide whether blogging or YouTube is the best platform for you.

What is Blogging?

A blog is simply an informational website that displays valuable Content authored by a writer or a group of authors like the one you’re reading right now.

What is YouTube?

YouTube is a video file-sharing website that allows you to upload videos.

Google owns this platform. To become a YouTuber, you must first create a channel on the site.

Blogging Vs YouTube

Let’s look at the difference between both platforms that help you choose the best one for you. 

1. Startup Cost

youtube, blog, blogging, start up cost of blogging

Blog: You can start your premium blog on WordPress. Although WordPress is an open-source and free platform, you will need to pay for some features such as hosting and a domain name.

But you may spend money on customization, plugins, or other things. Without additional elements, you can start your blog with hosting and a free domain from Bluehost for just $60.

How to start a blog ( Step by Step guide for beginners )

YouTube: To create a channel on the YouTube platform no need to spend a single penny.

The Youtube platform is free to use. With your mobile phone, you can create videos and upload in free of cost.

But, for a professional youtube channel, you have to spend more money than a blog. Because, you need to buy a camera ( or mobile ), Laptop for video editing, microphone, editing software, etc.

So, it depends on the niche. For example: For creating a comedy movie channel, you can’t get good results from mobile.

On the other hand, if you want to run a mobile app review channel, then a mobile phone will be the best option for you.

2. Difficulty to get traffic

Youtube: Easy to get traffic to your videos. There are many features available on youtube that help to get traffic to youtube videos.

For example, if someone subscribes to your channel after watching your video, then he/she will get notified about your next video.

If someone watches your video, then other videos are also suggested by Youtube to him/her, and there is no need to make extra SEO efforts on Youtube. 

Traffic on website, website traffic

Blogging: In blogging, it isn’t easy to get views or traffic. There is no automatic feature available.

And if you still need to do it then, you have to send an email to the list of subscribers who subscribed to your blog.

You’ll need to implement digital marketing and SEO for organic traffic, but this will take time.

3. Monetization

Youtube:  Google Adsense is a single option to monetize your channel to show ads on the video.

It is possible to earn money on Youtube without Google Adsense, and Affiliate marketing & Sponsorship are one of those ways.

To get approval to show google ads on your channel, you must match the terms and conditions for youtube monetization. You need to attain at least 1K subscribers and 4K hours of watch time on your channel over the last year.

Monetization, website Monetization, youtube Monetization

Blog: Many monetization options are available in blogging as compared to YouTube.

PPC ads, Paid reviews, Affiliate marketing, Sponsorship, paid articles, sell space on your blog, etc. are some ways to monetize your blog

Approval from AdSense is easy in blogging also. Before submitting for support, you need to create pages like About, Disclaimer, Privacy Policy, and contact us page with 10-15 original posts. 

4. Ownership

Youtube: Google owns the Youtube platform. So, Google has the right to delete or terminate your channel at any time.

Furthermore, if you violate any terms and policies, then google can punish your channel.

Blogging: You own a blog, and there is no need to think about termination unless you run your blog on Blogger/Blogspot platform or any other 2.0 platform.

If you have your self-hosted blog and violate any policy of AdSense, then google can only disable your monetization.

Blogging vs Youtube: Pros and cons

Youtube

Youtube is the top most visited website or platform on the internet, and you can imagine the traffic on youtube.

Pros

  • No need to spend any single penny on starting a channel
  • Easy to monetize your channel with AdSense.
  • Many methods are available to earn money on Youtube
    • Google Adsense
    • Affiliate Marketing 
    • Sponsorship
    • Brand Collaboration
    • Sell your products
  • No need to make extra efforts to promote your channel because people are already spending time on youtube.

Cons

  • Channel can get terminated by violating the policy of youtube.
  • Google owned all the rights of the youtube platform.

Blogging

If you are serious about earning online from blogging, you can start a self-hosted WordPress blog. 

Pros

  • Tons of methods are available to earn money
    • PPC ads like Adsense
    • Affiliate Marketing
    • Sell Products
    • Sell Own services and courses
    • Rent space on your blog
  • Dependency on 3rd party (Youtube) is zero
  • You have your rights

Cons

  • Need to spend some money
  • Need patience

Select your platform between youtube and blog

I hope you have already decided after this discussion between Youtube and blogging. But before selection, you should consider these points.

1.Check the competition in your niche on both platforms

Let’s understand with an example: The SEO niche has many excellent videos available, but there aren’t many articles for specific long-tail keywords.

As a result, we’ve opted to focus more on blog posts in our content marketing plan. However, suppose you want to figure out which term has the least competition in your niche.

In that case, we recommend doing some basic keyword research to identify keywords around which you may create Content.

2. Is it Beneficial to the Subject to Use Video?

Some niches are better served by video because they benefit from graphics. However, in some cases, text can be equally as good as, if not better than, graphics for expressing a message.

3. Which Platform Is More Appropriate for Your Monetization Plan?

One of the reasons we appreciate blogging is because you can edit the wording later if necessary.

For example, you might notice that certain Content offers a terrific opportunity to advertise an affiliate offer you’ve recently discovered. You could go back and put some links in the text if the Content was in article style.

If this Content were in video format, however, it would be considerably more difficult, not impossible, to go back and update your video to include the new affiliate offer.

Another advantage of blogging on your website for monetization is choosing which ad networks you want to use to monetize your traffic.

You are compelled to utilize Google Adsense on YouTube.

4. The Advantages and Disadvantages of Creating Content on 3rd party Platforms

Disadvantages

When you upload a video to a network like YouTube, you don’t have complete control over how it’s distributed.

Having all of your subscribers on your channel rather than on more controllable assets like email might also be troublesome.

Consider what Facebook achieved in 2015 with organic reach and the changes it made in 2018. Before the 2015 modifications, simply posting to your Facebook page allowed you to reach a large portion of your audience organically.

Reaching your audience without paying for ads became significantly more difficult with the 2015 algorithm adjustment.

Advantages

While it is preferable to own the asset you are publishing on, there are several advantages to publishing information on third-party websites:

Because of the domain’s high authority, it will be easy to rank in search engines in most circumstances.

People trust platforms with a high level of authority more than platforms with a lower level.

5. Have you ever managed any blog/website before?

Keyword research and on-page SEO are helpful for blogging and YouTube, and website management still necessitates technical skills.

However, if you don’t have a lot of experience with technical SEO, you could find it easier to publish most of your material on Medium or YouTube.

6. Editing and Equipment

Professional video equipment is not essential while generating YouTube content, but it can be advantageous.

Furthermore, editing and post-production usually necessitate some fundamental understanding, which is not necessary with articles.

7.Which of the following comes more naturally to you?

Blogging is a good option if you consider yourself a skilled writer. On the other hand, YouTube is undoubtedly a better alternative for you if you enjoy being in front of the camera.

Therefore, we propose that you start by experimenting with blogging and YouTube to discover which one comes naturally to you and produces the best results.

Just make sure to write at least ten articles and record ten videos to determine which one is working best for you.

8. What are the places where your target audience circulates?

When deciding between blogging and YouTube, think about where your target audience hangs out.

For example, if you’re in the fashion industry, Instagram and YouTube are likely to be popular with your target audience.

But on the opposite, if you are working in the SEO industry, Instagram isn’t the best place. The majority of SEOs search for Content on Google, YouTube, and Facebook.

You don’t have to stick to the existing norm when it comes to platform selection. However, it can be good to try developing Content on a new platform due to the minimal competition.

9. Do you want to run ads/advertisements?

Google search advertisements usually are more expensive than other forms of internet advertising.

YouTube ads are now underpriced in our perspective. In addition, it makes it simple to use them to expand your YouTube channel.

However, if you use YouTube, you may have issues with other ad systems. Example: You can’t run Instagram retargeting advertising to your YouTube audience.

10. How quickly do you want traffic?

Although blogging is slower than YouTube in traffic generation, it can still be effective if your site authority is high.

If there is little competition for your keywords and match the parameters of their system, you can rank on YouTube almost immediately.


Conclusion:

Finally, I believe that YouTube and blogging are the finest ways to get money. However, if you are new to the digital world, YouTube is the simplest place to start.

The reason for this is that it is a completely free platform. You don’t have to pay for hosting or a name with a blog, for example. Aside from that, getting views is simple.

But, if you are a talented writer who wants to expand your horizons, blogging is the way to go.

We welcome your thoughts, if you want to share your opinions, please do so in the form of comments.

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