Monday, October 18, 2021

How to Increase Website Traffic – Most Effective Strategies

All Website owners, business people, or marketers always seeking customers or visitors.

It is possible if they can Increase website traffic and get more traffic to their website.

There are numerous ways to improve traffic to your website, and in today’s post, we’ll look at them, including several free methods.

Increase website traffic with the help of Advertisements

We’ll start with this one because it’s the most transparent. There are some paid ways to attract visitors and get them to your website and these are Paid searches, Advertisements on social media, Banner ads, etc.

Before start, an advertisement on a different platform, check your goal and choose the platform carefully. Because there are many pros and cons also available with these advertisement platforms. 

Choose Targeted Keyword after research and if you want to increase sales then make sure you are using commercial keywords in your ads. Yes, competition for these target keywords can be intense (and costly), but the rewards can be worthwhile.

Boost Your Website Traffic with Google Ads

 

How to Increase Website Traffic - Most Effective StrategiesYou can show ads from Google on both desktop and mobile devices. You can utilize device targeting to target specific smartphone and tablet users when utilizing display adverts. With the help of Google Ads, you can place advertisements on Apps, Websites, or on the search result page.

These two types of advertisements you can show on mobile devices or on Tablets.

  • Ads with text and images
  • App promotion ads in the form of pictures and videos

Google search engine is the most popular with number one position in searches and other things. Because Google has the world’s largest audience, you can use its services to achieve your goals.

Bing Ads

Bing adsBing has a smaller market share than Google, It is the second most popular search engine, and your ad budget could go further on the second-place search engine. Bing Ads cost 70% less than Google Ads on average. That’s a lot of value on a search engine with 5 billion monthly searches.

Using Bing’s mobile ad platform has other benefits as well. For example, you have more flexibility with Bing Ads regarding language, geography, and campaign timing.

Over the years, Bing has built some key relationships.

AdMob

admobAdMob is owned by Google since 2009 and it is the most trusted ad network for mobile apps. The platform is helpful for businesses looking to monetize their mobile apps by displaying advertisements.

Users can choose what types of ads they wish to show and configure filters to ensure that only relevant ads are present.

There are four types of advertisements are available on this platform

  • Banner advertisements
  • Video advertisements
  • Native advertisements
  • Full-page advertisements.

You can use the Google Ads network and choose Admob if you want to show your advertisements on mobile apps.

You can use AdColony to get more paid traffic 

adcolonyAdColony is a famous mobile video ad network that companies like Hilton Hotels, Adidas, and Farmville have successfully used.

Publishers can use AdColony to show video advertising during in-app usage. For example, mobile game producers utilize the platform to show a video ad after completing a task or reaching a certain level.

Target these things with the AdColony platform”

  • Device (Android Tablet, iPhone, iPad, etc.)
  • (Android or iOS) Platform
  • Type of connection (4G/5G or Wifi)
  • Geographical information (Region, Country, City, etc.)
  • Demographics
  • the content (entertainment, games, etc.)

Some Other Ads networks: Yahoo! Gemini, Amazon, Outbrain, Taboola, Quantcast.

Increase website traffic with the help of Social Media Platforms

It is not enough to create great content and hopes that people discover it; you must also be proactive. Using social media networks to promote your content is one of the most effective strategies to drive traffic to your website/Increase Website Traffic.

If you’re a B2C goods company, image-heavy social media sites like Pinterest and Instagram could help you gain popularity.

Run ad campaigns on social media

To increase visitors to your website/blog or online store, you have to be ready to get your business in front of your target audience.

With sponsored social media advertisements, you can create highly targeted campaigns that show customized ads to people who are most likely to click through and visit your page or buy your products.

If you’re thinking about launching sponsored social media ads, here are some platforms to consider:

Get more visitors to your website with Facebook Ads

Facebook adsFacebook is the world’s largest social media site, with 1.65 billion monthly users, and it’s full of options for you to reach new customers and bring them to your online business.

Using Facebook’s comprehensive advertising platform, you can target people based on their interests, activity, geography, and more.

The Instagram Ads program is very trendy to attract young people to your website

Instagram AdsInstagram is a trendy social media site, particularly among Youngsters.

73% of its half-billion monthly active users are between the ages of 15 and 35, making it an ideal platform for companies with a younger target audience.

Get traffic from Pinterest by using the Pinterest Ads program

pinterestPinterest has a significant impact on its user’s purchasing decisions: 93% have used it to plan purchases, and 52% have purchased something online after first seeing it on Pinterest.

It also has a lot of traction in niche markets such as DIY crafts, home decor, and fashion, which is fantastic for companies looking to enter these segments.

You can’t ignore Snapchat to get more visitors

SnapchatSnap Inc., formerly Snapchat Inc., is a multimedia messaging app developed by Snap Inc.

The most popular social advertising site is Facebook, although Snapchat is becoming increasingly popular among young people.

According to Pew Research Center research, 78 percent of young Americans (18–24 years old) use Snapchat (the number goes down to 54 percent in the 25 to 29 years old).

Drive traffic from Twitter to Your Website

twitter adsTwitter has revolutionized breaking news and allowed people to connect with specialized and mainstream influencers in new and unexpected ways.

It is still one of the most popular social networking networks, with 328 million monthly active members.

Increase Your Website Traffic Through LinkedIn

Linkedin-adsLinkedIn is a fantastic social media platform that focuses on the business-to-business industry.

LinkedIn has approximately 227 million active monthly users. Additionally, 61% of users fall into the 30-64 age range bracket.

Engaging content will help you to get more traffic to your website

Create Remarkable Headlines

One of the essential elements of your content is the headline. Even the most thorough blog post will go unread if it doesn’t have an appealing headline. Learn how to write catchy headlines.

Increase Website Traffic

The authors frequently write up to twenty different titles before choosing the one that would bring the most traffic, so consider your headline carefully before hitting “publish.”

Change It Up

Contrary to popular belief, there is no secret pill for content marketing success. As a result, adjust the length and presentation of your content.

It will be as appealing for different types of readers as possible. For example, mix shorter, news-based blog entries with long-form material, video, infographics, and data-driven pieces for optimum impact.

Make internal links

The quality of your website rank is determined not only by the number of sites that link back to you but also by your internal linking structure. So keep an eye out for internal linking opportunities when generating and posting material.

You can see the live example in this article, as shown in the image. So, if you click on this link, you will redirect to the new post, which is related to SEO friendly Article.

internal linking

Internal links improve SEO and provide a better, more beneficial user experience, which is the pillar of growing user engagement.

How to Increase Website Traffic with SEO

Don’t Forget About On-Page SEO.

Do you believe SEO is no longer relevant? Reconsider your position. Search engine optimization (SEO) is still a vital and worthwhile strategy.

Are you using picture alt text to its full potential? Are you linking to new content from within your site? What about meta descriptions, for example? If you are not using these things on your website then start now. Because, On-page SEO is not taking much time, and it can help you increase organic traffic.

Concentrate on long-tail keywords

Have you covered your more excellent and popular keyword bases? Yes? Now start focusing on long-tail keywords with main keywords.

long tail keywords, Website traffic

Long-tail keywords make for the bulk of web searches, which means you’re missing out if you’re not targeting them as part of your sponsored search or SEO efforts.

Use Schema Microdata

Implementing schema (or another microdata format) will not automatically increase traffic to your website, but it will make it easier for search engine crawlers to identify and index your content.

Another advantage of utilizing schema for SEO is that it can lead to better rich site snippets, increasing click-through rates.

Use the comment sections to make your voice heard.

Why not join the conversation on a few sites that are relevant to your business that you frequent daily? While leaving insightful, thought-provoking comments on industry blogs and sites may not immediately increase referral traffic.

However, building a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can then lead to more traffic to your site.

Just remember that, as with guest writing, quality and relevancy are crucial – you should be communicating with other people in your field, not spamming irrelevant websites with spam links.

Begin a guest blogging

Guest posts on a good site can enhance blog traffic to your website while also helping to promote your brand.

But be warned: guest blogging standards have shifted dramatically in the last eighteen months, and spamming approaches may result in harsh penalties. Proceed with extreme caution.

Invite bloggers for Guest Blogging.

It’s a two-way street when it comes to guest writing. Invite others in your niche to write on your site in addition to posting information on other sites.

They’re likely to share and link to their guest post, perhaps bringing additional visitors to your website.

Just make sure you only publish high-quality, unique content free of spammy links, as Google is cracking down on low-quality guest blogging.

Share your content on Linkedin and on other Social Media platforms.

LinkedIn has become much more than a job search tool. LinkedIn, the world’s largest professional social network, has evolved into a powerful publishing platform in its own right.

Therefore you should be regularly contributing content there. It will enhance visitors to your site and your industry profile – especially if you have a modest to large following.

Some other strategy to get more traffic to your website

Don’t Forget About Email Marketing.

Many organizations focus on using content marketing to gain new clients that they overlook more traditional tactics. However, even a marginally successful email blasting can result in a significant increase in website traffic.

Just be careful not to send out a flood of emails on every new update in your company. Also, don’t underestimate the value of word-of-mouth marketing, particularly from individuals already satisfied with your products or services.

Sending a friendly email reminder about a new service or product might also improve traffic.

Ensure that your website is mobile-friendly.

Now, the internet is not limited to desktops or laptops. More people than ever before use mobile devices to access the internet, and forcing your visitors to pinch and scroll their way across your site effectively asks them to go somewhere else.

Even if you only have an essential website, it must be accessible and comfortable to see on various devices, including tiny smartphones. With a mobile-friendly layout, you can increase website traffic.

Ensure that your website loads quickly.

Have you ever had to wait thirty seconds for a website to load? Neither do I. If your website takes time to load, your bounce rate will be high.

Ensure that your pages are technically optimized, including picture file sizes, page layout, and third-party plugin functionality. It’s better if your website loads quickly.

Encourage a sense of belonging.

People like to express themselves and weigh in on topics they are passionate about, so incorporating a community into your website is a beautiful way to start a discussion and drive traffic to your site.

Use third-party solutions like Facebook comments or Disqus to build a solid commenting system or construct a dedicated forum where visitors may ask questions.

However, keep in mind that you must manage your community to guarantee that minimum standards of civility are met.

The video should be a part of your content strategy.

Text-based material is fine, but video can be a powerful tool for attracting new users and making your website more engaging.

Data shows that visual content retains information better than words, so video marketing is an excellent method to catch – and keep – your audience’s attention while also driving traffic to your website.

Participate in Conferences

Whatever industry you’re in, there’s a reasonable probability that at least one or two large conventions and conferences will be of interest to you.

It’s a good idea to attend these events; speaking at them is even better. Even an average speaking engagement can help you position yourself as a leading voice in your field and receive valuable exposure for your website.

That pretty much concludes today’s post. If you have any other suggestions for improving website traffic, I will enjoy hearing ideas.

 

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My Name is Rashvinder Narwal, I am in Website design and development profession from 2015. I love to share my knowledge with my readers over 15+ blogs in English and Hindi language. Thanks !

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